Nashville is becoming quite the budding fashion center! With this emerging interest in fashion, it is only fitting to showcase the amazing talent that is present right in our own backyard! In September 2010, Couture Fashion Magazine will present Nashville's first ever Fashion Week! Fashion Week Nashville will host 30 shows featuring amazing designers and boutiques in the heart of Music City.
As a new brand I need to take every advantage to get my name out there. Participating in Fashion Week Nashville will hopefully create interest in my brand and excite potential customers. The entry fee for Fashion Week Nashville is $2000. There is a $1000 deposit fee that secures the show time and show date. Designers and boutiques are responsible for providing the models, apparel, accessories, playlist or band, hair and makeup, dressing crew, check in crew, and sending out invitations to their show. Couture Fashion Magazine will provide the venue, seating, lighting, and sound, but it is up to each designer/boutique to be in charge of his/her guest list and checking guests in, adding to the runway, and providing VIP bags, if they wish.
I will also utilize social networking sites such as twitter and facebook to create fan pages and keep customers up-to-date and interested in the brand. Trunk shows will also play a vital role in attracting customers. Local fashion forward boutiques such as E. Allen Boutique, Emmaline, Haven, Posh, and Hemline would be optimal to showcase new designs. Also, online magazines such as nashvillelifestyles.com, nashvillescene.com, and nashvillefashion.com will be utilized by purchasing ads and possibly a having an article written about the brand. Placing an ad in the Nashville Scene would cost $235 per column inch.
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